Demand is pre-sorted, not bought
Claimants arrive to understand their dispute, then choose to be matched. You see matters already tagged by category, jurisdiction and readiness — no impressions wasted on the wrong province or the wrong problem.
The economics
What you spend on impressions versus what you spend on matters
Legal advertising sells attention. Concaso sells structured, in-jurisdiction client matters in the categories you chose. Here is the difference, laid out honestly.
CPM / PPC advertisingConcaso membership
What you are buyingImpressions and clicks, most of them outside your practice area or jurisdictionStructured matters in the categories and jurisdictions you selected
Screening workYour team screens every enquiry before knowing if it fitsYou read an anonymized summary before deciding whether to engage
Cost structureAuction pricing that moves with competition and seasonA fixed monthly membership, plus a flat fee only when you accept a matter
When you payEvery click, whether or not it becomes a matterMembership, then only on acceptance
A structural comparison, not a projection. Concaso is in beta and does not publish performance figures; your own results will vary by market and practice area.
Intake work is already done
Every brief arrives structured: timeline, counterparty, documents on hand, amount at stake, and the factors the assessment flagged. Reviewing one takes minutes, not a 30-minute discovery call.
Flat cost instead of auction pricing
Keyword auction prices for legal terms climb every quarter. Membership is a fixed monthly number, so a good month costs the same as a slow one.
Anonymized until you opt in
Briefs are anonymized, so you assess the matter on merits before either side is committed. No paying for a lead that was never in your wheelhouse.
What each tier buys you
Discoverable
Free in beta
Discoverable listing only — shown when people browse lawyers themselves.
Basic
Free in beta
Matched on 2 categories · 10 active reviews at a time.
Pro
Free in beta
Matched on 6 categories · 40 active reviews at a time.
Enterprise
Free in beta
Matched on 15 categories · agreed firm-wide review capacity.
Aligned costs
You pay on acceptance, not on impressions
Beyond membership, members pay a flat fee when they accept a matter, scaled to the estimated value of the case, with smaller matters carrying no fee at all. Exact amounts are not published while Concaso is in beta — everything is free for lawyers today, and we will share the full schedule before billing begins. Nothing is ever owed on matters you pass on, and nothing is tied to the result.
Apply once, then pick the tier that fits
Applications are handled entirely on Concaso. Submit your licensee details, choose your categories, and we verify with your regulator before your listing goes live.
Concaso does not provide legal advice and does not predict outcomes. Members receive structured claimant submissions and decide independently whether to take a matter on.