Demand is pre-sorted, not bought
Claimants arrive to understand their dispute, then choose to be matched. You see matters already tagged by category, jurisdiction and readiness — no impressions wasted on the wrong province or the wrong problem.
The economics
What you spend on impressions versus what you spend on matters
Legal advertising sells attention. Concaso sells structured, in-jurisdiction client matters in the categories you chose. Here is the difference, laid out honestly.
CPM / PPC advertisingConcaso
What you are buyingImpressions and clicks, most of them outside your practice area or jurisdictionStructured matters in the categories and jurisdictions you selected
Screening workYour team screens every enquiry before knowing if it fitsYou read an anonymized summary before deciding whether to engage
Cost structureAuction pricing that moves with competition and seasonNo membership and no monthly fee — a known cost only when you accept a matter
When you payEvery click, whether or not it becomes a matterOnly on acceptance. Browsing and reviewing opportunities is free
A structural comparison, not a projection. Concaso is in beta and does not publish performance figures; your own results will vary by market and practice area.
Intake work is already done
Every brief arrives structured: timeline, counterparty, documents on hand, amount at stake, and the factors the assessment flagged. Reviewing one takes minutes, not a 30-minute discovery call.
No membership, no standing spend
Keyword auction prices for legal terms climb every quarter and bill whether or not you win work. There is no membership or monthly minimum on Concaso — a slow month costs nothing.
Anonymized until you opt in
Briefs are anonymized, so you assess the matter on merits before either side is committed. No paying for a lead that was never in your wheelhouse.
How access works — there is no membership
There are no plans or tiers to compare. Every verified member sees the same board and pays the same way: only for the introductions they choose to accept.
Joining costs nothing
Apply, get verified with your regulator, and your listing goes live. No subscription, no tier to choose, no annual commitment.
Core matching, up to three categories
Pick the three categories you most want matters in. Changing them is free and unlimited, and changes apply to future opportunities.
Expanded opportunities are optional
Relevant matters outside your core categories appear on the open board. You choose whether to act on them; they carry a small premium over a core acceptance.
Multiple jurisdictions included
Opt in to every jurisdiction you are licensed in at no extra cost. You only see matters you can actually take.
Aligned costs
You pay on acceptance, not on impressions
There is no membership fee and no monthly minimum. Accepting an introduction is free during the beta, and the standard per-acceptance cost is shown alongside every opportunity so nothing arrives as a surprise when the beta ends. Nothing is ever owed on matters you pass on, and nothing is tied to the result.
Apply once, then accept only what fits
Applications are handled entirely on Concaso. Submit your licensee details, choose your categories, and we verify with your regulator before your listing goes live. No subscription, no commitment.
Concaso does not provide legal advice and does not predict outcomes. Members receive structured claimant submissions and decide independently whether to take a matter on.